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Wow just got priced out of a store front by someone selling Anodized Titanium for the price I charge for AA. I can't see how they are actually making any profit at those prices.
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@madd-vyking: That sounds pretty probable as to what's going on, and let's face it, the vast majority of potential customers wouldn't google them. "Loss leader" business strategy.
Wow, that really sucks.
There's loss leader, but if someone contacts them and he gives them a price that's higher for the same piece that's in the shop, they're still likely to wonder what's going on...
They'd have to know about the shop however, and if this person sells online, their market is the world. They can afford to lose a rare potential local customer who put 2 and 2 together. Also, one way to deal with cheaper prices is to make your stuff look more professional if possible - nicer labels and presentation - people will assume your stuff is better.